I have four colours at the heart of my brand. Each of them is of significance and has meaning to me. This is where my brand phrase "Everything I create has a meaning." originated from. Every one of my brand colours originate from my childhood in one form or the other and then more relevance were added to those colours through my life experiences over the years.
BLACK, because it intensifies colour, it's the depth and darkness of my character. Black is the distinct markings of the stealthy snow leopard. Black, because it signifies strength, rebellion and sophistication. Black, because it absorbs aggression, reflects mystery and evokes emotions. Black, for me, accentuates the beauty of elegance, it's the absolute and embraced for eternity. Black surpasses all.
WHITE, because it's pure and enhances beauty. White, because of my memories of the fragrant white flowers that grew in my childhood garden, it evokes memories of time. White, because of the marble used to construct the most beautiful monument of love... The Taj Mahal. White is the soft snowy wilderness where the snow leopards roam. White, because it illuminates the delicate strands of James' pearls, that adorn each collection. And white because it represents the purest of cotton and silkiest of satin sheets when it's time to dream and love.
RED, because it's the colour of passion, the colour of the fire that smoulders within me. Red because it represents courage and a daringly beautiful feeling of danger. Red, because it reminds me of the vibrant cathedral roses and the seduction of the deepest red piano roses in my garden. Red, because of the fiery sunsets during my childhood. And red, because it evokes curiosity, and it extends the invitation to get lost in lust.
GOLD, because it represents both the genuine and the imitation. Genuine gold that are the family treasures handed down to me and forever cherished. Imitation gold that I re-invent time and again with plating, to adorn the clasps and buckles of my collections. Gold because of the cultural festivals that intertwine my childhood. Gold, because it envelopes the wearer with a sun kissed glow and seduces the voyeur. Gold, because it dares to compliment the unity between black and white. Gold, because it's the signature of brand James Clarke.