The Himalayan snow leopard is the spirit animal and the calling card of my brand.  Exploring passion, desire, plaufulness, protection and my loyalty to quality, the symbolism of his spirit portrays my commitment and dedication to something of substance.  His name is Zev, and he helps me to leave behind a trail of sophistication, sensuality and style with everyone who experiences JC creativity.  This page is dedicated to all things Zev, and hopefully he will stealthily pop in every now and then to keep us all updated on all his #zevcapades.  This is where you can get to know him a little, he's quite a character.

With a playful and loyal character, together with an inquisitive nature, the Himalayan snow leopard reigns over Brand JC.  Whether wearing floral head pieces, dressed in bespoke and pearls or a crown made of ice and water, Zev will be journeying with me through the passage of time, till there's no there after.

"Hey there, now that James has given you a little introduction about me, I invite you to follow me on my little digital journeys filled with fun and wonder.  I travel in style, whether flying on a Gulfstream jet, hot air balloon or indeed by land or water.  Powered by renewable and sustainable jet fuel together with solar power, I pilot Zev Airways to take to the skies for my adventures.  I'll update my instagram as and when I can, you wouldn't believe how high I have to climb up the Himalayas to get a good signal."
- Zev x

Oh you think I'm posing? Nah... I'm here trying to fix the JC logo on the wall for a photoshoot.  Oh... you see a crown?  Can you bring me a mirror please, so I can see for myself.

As they say... you don't always need wings to fly.  Hot air balloons have long been a long standing symbol of all that is possible.  James creates the moments to bring my adventures to life with his imagination and wit.

James made me this hot air balloon out of green vibernums from his garden, and packed me couple of JC Bespoke blankets to keep me warm at night.  He asked me if I got my compass for navigation, I think he sometimes forgets how well I know these mountains.  It all looks very different from up here, but it's so beautiful.

"It's a statement of my belief in my own strength, resillience, hope and positivity.  From paper to silk and gold, I infuse the spirit of Zev in different forms for different collections." - James

Ahh... finally I've arrived in Paris.  It looks like I'm going to absolutely love it here.  JC mentioned all the places I should visit whilst I'm in the city of love, and he even made me a special piece of jewellery for my visit.  As I'm here to discuss the Paris agreement before the COP26 summit, I'm accessorising my look with the ice crown too. 

Now, if you'll excuse me, I have a date with Mon-amour Lisa.   Which window shall I enter through... decisions, decisions.

Sometimes, Zev wears JC Bespoke for his adventures.  To show his playful character, I create pieces for him with a dash of JC style.  My LAB is a creative space, where numerous creations happen simultaneously.  I'm always working on new accessories to add to his wardrobe, and of course on product designs to portray the spirit of Zev.  Every piece is born out of a reason and you can read more about his Ice Crown here.

Hunting for breakfast on a chilly morning, thought I'd better put on my JC cape.  Do you think my camouflage will be blown in this shade of red?

In the spring of 2016, James made me a hot air balloon with paper and fresh flower.  It was massive, and he decorated my basket with foliage from his garden, but can you believe that he left all the wildlife in there as well?  It was good though, because I had plenty of live snacks for my little sightseeing flight.  No one would ever guess that I'm a fan of David Bowie, would they?  Now, if only I could catch up to those flying ducks...

It's past 7.30pm and it's still day light. I love it!  In the Himalayas it gets dark by 5.30pm and I'm usually asleep in my bed by now.  But I tell you what... London looks so amazing during sunset.  Who knows... one day I might just invite you to enjoy the views with me.